Unfortunately, there are some very worrying facts regarding the child model industry that have not been addressed by the government and parents should be made aware of. Naive and vulnerable children are being targeted on Facebook from fake pages posing as modelling agencies, asking for photos that are deemed indecent, in the promise of more work.

In 2011/2012 the police received reports of a scam which involved a number of social network sites posing as genuine modelling agencies and inciting children to pose in their underwear.
A number of false Facebook profiles were set up posing as modelling agencies; the profiles used an agency logo to give the impression that it was a genuine.
They then contact children via email asking them if they are interested in modelling. After a series of emails, the children are pressurised into sending photographs of themselves in their underwear.
Detectives have been carrying out extensive enquiries and have taken over the control of a number of social networking profiles connected with the investigation.
A global message has been sent to all those profiles and their friends alerting them to the scam and that the profile will be removed and any images obtained by the police will be destroyed at the end of the investigation.
“Reputable modelling agencies would never approach you in this way, do not post pictures online of yourself posing in your underwear and if you are under 18 these photographs may be indecent under UK Law.
“Unfortunately once images have been posted on the internet you have no control over where these photos will end up and they could appear on the internet forever.
